Disney-Marvel’s “Avengers: Endgame” has opened astronomically in North America with a record $60 million in Thursday night preview showings.
It’s the top domestic preview number of all time, besting “Star Wars: The Force Awakens” at $57 million in 2015.
Anticipation has been sky high this year for fourth and final Avengers movie. “Avengers: Endgame” will open in over 4,600 North American theaters this weekend, marking the widest release of any movie at the domestic box office. The current opening weekend record for North America was set a year ago when “Avengers: Infinity War” launhed with $257.7 million.
The movie has taken in $305 million in its first two days of global release in 46 markets, led by a powerful $154 million in China.
“The moment the world has been waiting for is finally here as Marvel’s epic and mind-blowing ‘Avengers: Endgame’ has begun its global domination of the multiplex and is already breaking records (most recently obliterating the Thursday pre-show record) and assembling what could be the most monumental global weekend in box office history,” said Paul Dergarabedian, senior media analyst with Comsore.
“Everything about this movie is unprecedented and though conventional wisdom and logic would dictate that a three-hour movie could never generate these types of numbers, audience demand and a huge boost from theatre owners happy to run the film around the clock have made the impossible possible,” he added.
The mega-tentpole arrived with the North American box office for 2019 down 16.7% to $2.94 billion as of April 24.
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