Here come the supermarket Santas! Asda unveils its VERY heart-warming festive advert – featuring skiing waiters and Father Christmas on wheels
- Asda is the first supermarket to launch it’s festive advert which air tonight
- Sees Santa and pals skiing down a mountain to deliver Christmas to a girl
- Features plenty of the store’s Christmas products as well as staff members
It’s the most wonderful time of the year – when retailers give us all that festive feeling with their Christmas ads.
Asda has yet again become the first supermarket to kick off its Christmas campaign with the launch of its ‘Bring Christmas Home’ TV ad – which will hit screens tonight.
The adrenalin-fuelled ad sees Santa launch a flaming Christmas pudding into the air before an avalanche of dancing skiers, Santas on motor bikes, cowboys riding Christmas trees and even stunt driving Yetis descend down a snowy mountain to bring Christmas home to an excited young girl.
Set to the classic festive song ‘Christmas (baby please come home)’ the 60 second ad captures the spirit of excitement that is bringing Christmas home.
Asda is the first supermarket to launch its festive advert encouraging customers to ‘Bring Christmas Home’
According to Asda’s Chief Customer Officer Andy Murray, the inspiration for the ad was that sense of Christmas being a time when people focus a huge amount of energy and effort on bringing people together and ‘coming home’.
He said: ‘We really wanted to hone in on a universal feeling about Christmas that people could relate to.
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‘The one thing we all kept coming back to was the sense of excitement that comes from preparing to bring your nearest and dearest together, how crazy and chaotic it can feel, but ultimately how all the effort results in something wonderful when you bring Christmas home.
‘Our ad really captures the energy and excitement – as well as showcasing the range of products we have on offer that mean you can get everything you need to bring Christmas home at Asda.’
The commercial begins with Santa launching a flaming Christmas pudding into the air
This is followed by an avalanche of dancing skiers, Santas on motor bikes, cowboys riding Christmas trees
The avalanche is witnessed by a little girl who watches it from her living room window
Hundreds of Asda and George products are featured in the ad, with the supermarket showcasing a number of their hero products for the festive season including: Extra Special Macarons, Extra Special Raspberry and Pistachio Wreath and the Extra Special Pork, Turkey, Apple and Cranberry Sausage Roll Wreath.
And of course, no Christmas would be complete without a selection of Christmas jumpers and novelty nightwear from George.
The ad even features some of Asda’s colleagues after the supermarket held open auditions for the chance to be part of the campaign.
The advert features both products and staff from Asda store who auditioned to take part
‘Bring Christmas Home’ will launch on ITV at 7.15pm and will also play out on Channel 4 during the centre breaks of both Gogglebox and Great British Bake Off: Extra Slice
Murray said: ‘Our colleagues play such a vital role in bringing Christmas home for our customers, it was only right that they were part of our festive cavalcade – and Sara and Daniel have done us proud.’
‘Bring Christmas Home’ will launch on ITV at 7.15pm and will also play out on Channel 4 during the centre breaks of both Gogglebox and Great British Bake Off: Extra Slice.
In addition to the 60 second ad, Asda will also air three 30 second adverts throughout the festive period, showcasing more of Asda’s food, gifting and party offering across both Asda and George.
Asda is the first supermarket to release its Christmas advert following on from Argos that launched theirs earlier today and Currys PC World who was the first last night.
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