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Alicia Keys is ready to make her mark in the beauty industry.
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The Grammy-award winning singer, 39, is teaming up with e.l.f. for the creation of a new lifestyle beauty brand.
"A culmination of Keys' personal skincare journey and her passion for bringing light into the world, this new lifestyle beauty brand will enable Alicia to further explore conversations about inner beauty, wellness and connection," el.f. said in a statement.
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