He’s back… AGAIN! Kevin the carrot returns for a THIRD year to star in Aldi’s official Christmas advert – and it sees him battle evil Pascal the Parsnip

  • German supermarket Aldi unveiled official Christmas advert for 2018 this week 
  • Fairytale-style campaign narrated by Jim Broadbent, features Kevin the Carrot
  • Kevin battles Pascal the Parsnip who wants to eat his family for Christmas dinner 

Aldi has unveiled its Christmas advert for 2018, as retailers battle it out with their festive offerings.

And the budget supermarket has won over viewers with a heartwarming fairytale style story seeing the return of the much-loved Kevin the Carrot. 

In his third appearance Kevin is forced to battle evil Pascal the Parsnip to save his carrot family from becoming part of the Christmas roast.

Kevin’s comeback comes after viewers were left in suspense when a launch advert, which was compared to the Coca Cola advert, saw him teetering on the edge of a cliff in a literal cliff-hanger.

Aldi has unveiled its Christmas advert for 2018, as retailers battle it out with their festive offerings. Featuring its trademark character Kevin the Carrot, he is forced to battle evil Pascal the Parsnip to save his carrot family from becoming part of his Christmas roast

The official advert sees him making a comeback, battling Pascal, (seen) who is on a mission to cause misery to Kevin’s carrot family

However the official advert sees him making a comeback, battling Pascal, who is on a mission to cause misery to Kevin’s carrot wife Katie and their three children: Chantenay, Baby Carrot and Jasper.

Award-winning actor Jim Broadbent returns to narrate the festive adventures of Kevin and his family and viewers may also recognise the soundtrack from Edward Scissorhands. 


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With his fatherly instincts at the root of Kevin’s bravery, he is seen breaking into the snow-covered castle in a deserted wood at the top of a cliff. 

‘Kevin! Just in time for diner’, Pascal exclaims, swinging from the top of the cage trapping his family, and above a banquet showing a delicious Christmas feast, adding: ‘In fact, you are dinner’. 

With his fatherly instincts at the root of Kevin’s bravery, he is seen breaking into the snow-covered castle in a deserted wood at the top of a cliff.

Kevin’s carrot wife Katie and their three children: Chantenay, Baby Carrot and Jasper watch in horror as he tries to save them

Keven bravely navigates the spread in front of him, as vicious Pascal pelts him with Brussels sprouts and the like, while his caged family watch on in horror.

Dodging all of the obstacles, Kevin risks becoming grated carrot as he propels himself at his family’s swinging cage from a popping champagne bottle.

But his bravery is not in vain, as he lands on the cage, knocking evil Pascal off and freeing his carrot family in the process. 

Keven bravely navigates the spread in front of him, as vicious Pascal pelts him with Brussels sprouts and the like, while his caged family watch on in horror

‘Kevin! Just in time for diner’, Pascal exclaims, swinging from the top of the cage trapping his family, and above a banquet showing a delicious Christmas feast, adding: ‘In fact, you are dinner’.

Dodging all of the obstacles, Kevin risks becoming grated carrot as he propels himself at his family’s swinging cage from a popping champagne bottle

But his bravery is not in vain, as he lands on the cage, knocking evil Pascal off and freeing his carrot family in the process.

Angry Pascal lands in a bowl of nuts, with Kevin cheering: ‘Right in the nuts!’.

Escaping his wrath, the the terrified five-some are seen rushing to a window at the castle, before spotting a passing Father Christmas on a sleigh.

‘A fairytale ending for the carrots so brave, with a sleigh ride from Santa, Christmas was saved!’, the happy tale concludes, as the carrot family ride off into the distance.

The advert ends with Kevin and the family safely in their home as they read the fairytale, with Kevin reassuring them that the parsnip had ‘moved further afield’. 

Aldi’s Christmas adverts will run throughout the festive season and will feature Kevin the Carrot re-telling well-loved bedtime fairy tales. Stories will include ‘Kevin the Carrot and Pea-nocchio’, ‘Katie the Carrot and the Fairy Cake Mother’ and ‘Kevin the Carrot and RhubarbStiltskin’.

Angry Pascal lands in a bowl of nuts, with Kevin cheering: ‘Right in the nuts!’

Escaping his wrath, the the terrified five-some are seen rushing to a window at the castle, before spotting a passing Father Christmas on a sleigh

‘A fairytale ending for the carrots so brave, with a sleigh ride from Santa, Christmas was saved!’, the happy tale concludes, as the carrot family ride off into the distance

Adam Zavalis, Marketing Director at Aldi UK, said: ‘Kevin the Carrot is loved by our customers and we felt it wouldn’t be an Aldi Christmas this year without the Carrot clan.

‘Whilst Kevin gets up to more adventures, this time it’s all within the context of fairy tale stories being read to the family and each story brings to life our very best Christmas produce.’

Last week Aldi’s launch advert caused some controversy when the brand was accused of copying the iconic Coca-Cola truck.

The commercial – a 60-second teaser for a second installment – sees the return of Kevin the Carrot, who appeared in last year’s ad as well as 2016’s, driving a bright orange truck with lights all around it before ending with him teetering on a cliff’s edge in the truck. 

And the vehicle’s striking similarity to the instantly recognisable Coca-Cola truck didn’t go unnoticed by Brits – many of who were fooled into thinking it was the original advert.

Last week Aldi released a teaser to its Christmas advert for 2018, but many Brits have accused the chain of copying the famous Coca-Cola advert

The truck featured in the advert bears a striking resemblance to the original Coca-Cola truck which has become synonymous with the festive period (pictured)

First out the post with its advert this year was Currys PC World, which debuted its campaign – titled The Magic of Christmas Upgraded – on Thursday 1st November during Emmerdale, featuring the carol Good King Wenceslas as the soundtrack.

Next up was Argos, which aired the following night featuring a festive fool determined to ruin Christmas.

The mischievous impish creature causing chaos for families during the festive period by rewiring their lights, opening their gifts and stealing their instruction manuals.

Amazon has relied on its ‘singing boxes’ for its advert which launched over the weekend.

Then came TK Maxx who introduced a ‘neverending’ stocking that ‘belches’ up Christmas gifts for an entire year.

This was followed by Tesco’s Crimbo commercial which celebrates the very different ways that families celebrate the season.

Meanwhile festive fans are equally awaiting the much anticipated John Lewis advert which is yet to be released.

 

 

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