We all know that nothing happens unless there are pictures on Instagram to prove it – and Christmas day is no different.
A staple of a modern Christmas now includes posting a snap of your Christmas dinner on Instagram before tucking in.
But, as the pressure to impress on social media grows ever-stronger, our desire to stand out is growing too. A bog-standard plate of turkey, gravy and potatoes will no longer cut it.
New research from American Express Shop Small has shown that more than half of millennials are planning on buying more colourful foods this Christmas to make their dinner look more appealing on social media.
According to the research, 78% of the UK share pictures of their Christmas dinner on social each year, with millennials leading the charge at 86%.
As a nation, Brits will make their friends and family wait an average of two minutes to start their meals whilst they capture their pics. With 29% of millennials taking up to seven minutes to get the perfect shot.
The trend shows no sign of abating, with 64% of Brits saying they are more likely to post their Christmas dinner on social then they were five years ago. Just 20% go cold turkey, saying they never post pictures of their festive feast.
So how are people planning to ban the beige? Sweet potato is high on the list, with 25% confirming the staple root veg will feature on their plate this year.
Red cabbage will be enjoyed by one in five UK millennials, while 13% will inject a splash of colour with rainbow carrots.
Almost half of millennials say they would remove traditional favourites to make their Christmas dinner more appealing for the ‘gram, with turkey (16%), gravy (15%) and even stuffing (14%) on the hit-list.
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