The name of PepsiCo’s line of flavored sparkling waters is getting a little makeover, thanks to Michael Bublé.
In bubly’s first Super Bowl commercial, airing during the big game on Feb. 3, the Grammy award-winning singer is on a one-man mission to correct the spelling and pronunciation of the bubly line (from “bubly” to “bublé,” naturally). In the 15 second teaser above, shared exclusively with PEOPLE, the suit-clad crooner is seen sitting on the floor of a grocery store, taking a permanent marker to each colorful can—handwriting an “é” over the “y” in “bubly”—much to the frustration of the shop owner.
“I might be Canadian, but I’m a big fan of American football,” Bublé says in a statement to PEOPLE. “I had a blast doing my very first Super Bowl commercial with bublé—I mean bubly. Because of our similar names, the brand and I share a special bond. I love how the cans are bold, bright, and full of personality. They’re perfect for any Super Bowl viewing partés you might be having.”
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The full 30 second ad—titled “Can I have a bublé?”—also features comedian Aparna Nancherla, who also tries to convince the singer otherwise.
The commercial is the first Super Bowl spot for the sparkling water line since it launched in early 2018. The ad will highlight its four newest flavors: blackberry, cranberry, raspberry and peach. The beverages, which feature pull-tabs with cheery greetings, will join the current flavor lineup, which includes lime, grapefruit, strawberry, lemon, orange, apple, mango and cherry.
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“With this spot, we knew we had one job to do—get people to crack a smile—and there was one person we knew could help us do it: Michael Bublé,” says Stacy Taffet, vice president water portfolio for PepsiCo. “With his help, not only do we get to set the record straight that it’s bubly, not bublé, but we also get to introduce bubly’s four new flavors.”
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