Duncan Hines is jumping on the unicorn food bandwagon with its latest offering.
The brand will be introducing Unicorn Cookies and Pudding cups in stores soon, according to Junk Food Mom blogger and other images of the dessert that flooded social media this week.
Reps for Conagra Brands, Inc. — Duncan Hines’ parent company headquartered in Chicago, Illinois — did not immediately respond to PEOPLE’s request for comment about the unicorn goodness, nor has the offering made its way to Duncan Hines’ website either, but pictures of the product show it comes with a topper of pastel colored sprinkles.
It also carried the “Perfect Size for 1” branding Duncan Hines carries on their microwavable mug cake pouches (which comes in a sea of flavors, including red velvet, confetti, apple cinnamon, caramel brownie, and more).
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Thomas M. McGough, co-chief operating officer and executive vice-president of Conagra Brands, Inc., told Food Business News earlier this month that his company was expanding Duncan Hines’ product offerings.
“Many of our snacking brands were treated as center-of-the-store commodities, and they were locked in their legacy format, and that was particularly true of Snack Pack, Swiss Miss, and Duncan Hines,” he told the outlet in a statement. “But when you reframe these three brands as sweet treats, you open up a massive demand space.”
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They are hardly the first company to hop on this colorful trend, which really went crazy in 2017 when Starbucks released the Unicorn Frappuccino. Kraft recently unveiled unicorn-shaped macaroni and cheese, Lucky Charms added a unicorn marshmallow, and Chuck E. Cheese is now selling rainbow unicorn churros.
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