Asda has become the first UK supermarket to launch a vegan aisle – entirely dedicated to plant-based food.
So, the struggle to find the exact plant-based treats and meat and dairy alternatives you love might finally be getting easier.
Two bays in the supermarket will be dedicated to vegan food from the end of September – and it will also be launching 104 new plant-based items.
Items on offer for people who follow plant-based diets will include proteins, cooking sauces, condiments, snacks and sweets – from brands you recognise as well as the supermarket’s own options.
Asda will also be releasing its own brand vegan meal pots as well as stocking popular brands such as Mrs Crimbles and a new falafel mix from Bosh.
Adsa said it wants to provide vegan foods at affordable prices. The items will be coming to 359 shops across the country.
‘We understand that customers want a quick and simple shopping experience, and this shouldn’t be restricted by dietary requirements,’ says Asda’s buying manager Sarah Thornewill.
‘By merchandising all our vegan items together, we hope to save customers time and offer inspiration, whether for those following a plant-based diet, or those looking to reduce their meat consumption.’
Asda isn’t the first supermarket to increase its vegan offering – back in June, Morrisons launched a vegan food box that you can order straight to your door for £35.
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