The Unique Way Khloé Kardashian Is Making Fashion More Inclusive Has Us All Like, “Hell Yes!”

Khloé Kardashian is hosting an open casting call to find Good American’s next campaign model, because as an advocate for inclusivity, Khloé’s here to “walk the walk.” The reality star turned designer and businesswoman keeps the mission to rep diversity close to her heart and top of mind as she continues to build her brand, rolling out open casting in partnership with IMG Models this week. Of the initiative, Khloé told us:

“Our mission at Good American has been to show a diverse representation of all women in our campaigns, and what better way to achieve this than to give our customer the chance to be cast? Our #GoodSquad is a group of real, confident, and badass women who celebrate and inspire a commitment to inclusivity, diversity, body positivity, and female empowerment. We’re looking for someone who embodies those values — no matter their size, background, or geographic location — to join us!” We’ve partnered with IMG Models, and in addition to appearing in our next campaign with myself and the Squad, the winner will also receive an in-person meeting with top scouts from IMG Models. For people that aren’t aspiring models, we’re also offering the chance to apply for a week-long mentorship with Good American executives.” How cool is that?

In an industry that’s more often baby-stepping than striding toward diversity, Khloé’s efforts may be more of the push we need — especially when you consider the celebrity clout and fandom she brings with her.

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