If you’re a loyal body wash or bar soap user, prepare to be converted. Dove’s new rich, creamy mousse feels incredibly luxurious when you lather it on and provides long-lasting hydration (even if you have sensitive skin!). Available in rose oil, coconut oil and argan oil variations, the soft fragrance lingers on your skin hours after you use it. Added bonus: it also doubles as shaving cream!

Buy It! Dove Body Mousse, $5.94; walmart.com

The activewear and makeup brands are joining forces for the woman on the move. Their five-product collection (from left: a highlighter, eye shadow stick, mascara, liquid lipstick and cream blush/luminizer stick) combines on-trend colors with high-performance formulas that don’t budge, even when you’re working out, says Adriana Lima, the gorgeous face of the collaboration. If you shop just one product from the new collection, try her favorite, the Color + Gloss Face Duo Stick (far right). “I have to be able to put makeup on while I’m on the go. With this, I can apply the highlighter on my lids, and the blush on my cheeks and lips in five seconds!”

Buy It! $9.49 to $12.99; ulta.com

The cult-loved clean beauty brand has an exciting new addition: line-fighting retinol cream. The anti-aging ingredient diminishes the appearance of wrinkles, and because of its a blend of nourishing oils, your skin won’t experience any redness or irritation. 

Buy It! Drunk Elephant A-Passioni Retinol Cream, $74; sephora.com

At long last! A year and a half after Rihanna‘s boundary-breaking Fenty Beauty foundation launch featuring 40 diverse shades (which she’s since amped up to 50), the makeup mogul released a corresponding concealer with the same number of hues. But even with 50 colors to choose from, it’s simple to find your match. RiRi designed it so your perfect color is the exact number as whichever foundation shade you already use! 

Buy It! Fenty Beauty by Rihanna Pro Filt'r Instant Retouch Concealer, $26; sephora.com

This lightweight serum is a heavy hitter. Although it feels like water, the potent formula contains a 20 percent Vitamin C Blend to diminish dark spots and 10 percent AHAs to gently slough off dead skin cells. You’ll see your skin fully transform after three months of nighttime use.  

Buy It! Tatcha Violet-C Brightening Serum 20% Vitamin C + 10% AHA, $88; sephora.com

Colourpop’s known for its pigmented eyeshadows, stellar lip products and inclusive complexion ranges — and now, they’re introducing a new category. Behold: the brand’s first mascara. The no-flake formula packs tons of volume, comes in seven fun shades and costs less than $10 bucks. 

Buy It! Colourpop BFF Mascara, $8; colourpop.com

Famed nutrition author and The Chew cohost Daphne Oz teamed up with tenoverten to create three 8-free, cruelty-free, vegan lacquers in a trio of colors inspired by her favorite food indulgences. 

Buy It! tenoverten x Daphne Oz Trio, $54; tenoverten.com

Kim Kardashian West‘s makeup artist for over 10 years approves of No7’s foundation range, which makes finding her perfect shade easier than ever. “It comes in 24 shades that blend seamlessly into foundation for customizable coverage and color,” makeup artist Mario Dedivanovic tells PEOPLE. “I like [mixing] these with an ultra-hydrating moisturizer,” says the pro, who adds more drops the more coverage he needs. 

Buy It! No7 Match Made Foundation Drops, $14.99; walgreens.com

Ring in the new year feeling zen thanks to Essie’s nail polish collection in an array of muted, neutral hues.

Buy It! Essie Serene Collection, $9 each; cvs.com

Covergirl’s line of long-wear, sweat-proof makeup — which includes everything from foundation and mascara that won’t smudge, to a refreshing face mist and more — is perfect for the girl on the go.

Buy It! Covergirl Active Makeup, $6.99-$11.99; covergirl.com

So long, dark circles! L’Oréal’s makeup innovation does more than just provide ultimate under-eye coverage. It’s also creamy and blendable enough to be used to contour (just picj up a color two shades deeper than your skin tone).

Buy It! L'Oréal Paris Infallible Full Wear Waterproof Concealer, $12.99; ulta.com

Now here’s an easy way to say “sayonara” to your roots — without a pricey visit to the hair salon. Pump this product into a bowl, mix and apply the color. After five minutes, rinse it away and voilà! Bye, bye pesky grays. 

Buy It! Revlon Root Erase Permanent Root Touch-Up, $9.99; target.com

Supergoop!, which has made a name for itself thanks to its clean, mineral SPF formula, now has a gamechanging everyday moisturizer. Blend a quarter-size amount of the weightless SPF 40 formula each morning to protect your skin from the sun’s rays. An added benefit: cerium, a rare mineral ingredient, protects against blue light emitted from electronic devices. 

Buy It! Supergoop! Superscreen Daily Moisturizer SPF 40, $38; bloomingdales.com

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