Kate Middleton has become famous among fashion brands for what’s dubbed “the Kate effect”. The Duchess of Cambridge regularly sparks a fashion frenzy for a rush of sales whenever she appears in public, as fans flurry to get the look. But it seems even her face mask choices to protect against the coronavirus have become a fashion must-have.
The Royal Family have started to wear face masks for public engagements as the lockdown is eased around the country.
Kate has been spotted donning a face covering twice this week – and unsurprisingly her face mask of choice was suitably stylish.
The Duchess of Cambridge wore a pretty ditsy print cloth face covering featuring Liberty material.
The face mask was from children’s brand Amaia London, an independent business which usually sells children’s clothes.
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The brand is now selling face masks for just £15 for adults and £12 for children, with some using beautiful Liberty prints.
Kate’s mask was the “Pepper” print, and has already sold out online after the Duchess was spotted wearing the pretty floral print mask.
The masks have a double 100 percent cotton layer, plus a filter – with replacement filters available to buy on the website and five refills included.
The brand is said to be one of Kate’s go-to for clothes for her children, Prince George, Princess Charlotte and Prince Louis.
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Royal fans have rushed to copy Kate’s look and buy her mask as the mandatory face coverings become the latest fashion accessory.
But while her specific design has sold out for both the adult’s and children’s version, similar prints are still available on the website.
A similar cotton face mask in a Betsy Liberty print features a pink floral design much like Kate’s – and is still on sale for just £15.
Parents can even buy the children’s size in the same print and twin with their little ones.
The retailer also has other designs including nautical stripes and giraffe print materials.
Liberty print masks have become popular over recent months as many independent sellers have used the iconic material to create reusable face coverings.
Sellers on marketplaces such as Etsy and Not On The High Street are selling masks in various floral Liberty prints for as little as £5 per mask.
The high quality fabric is usually pleated and fitted with pieces of elastic, as well as having a filter pocket for additional protection.
Face mask guidance has been changing over the last few months in the UK.
Initially the face coverings were only mandatory on public transport and in hospitals.
However, the government has since revised its rules and guidance and made them compulsory in indoor settings such as shops and supermarkets, as more and more businesses reopen following the lockdown.
From August 8 the rules are being extended to include other indoor areas such as churches and museums.
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