You can finally shop for those lusted-after brands usually reserved for US beauty store Sephora, with no transatlantic plane fare or visa required. Here are some of the most talked-about American brands making a splash in a bathroom near you…
The high-tech hair brand — Virtue
Ever heard of a keratin blow-dry – that de-frizzing, smoothing salon treatment that really works but comes at a price (not to mention a few hours spent in a salon chair)?
Well, the Virtue range gives that effect in a bottle – and is much less pricey and time-consuming.
Its secret ingredient alpha keratin 60ku is the only type on the market to be sourced (ethically, obvs) from human hair, to help reverse signs of breakage.
Known as the hair healer, keratin fights frizz and fills in damaged hair fibres so they’re smooth, soft and strong again. No wonder it’s the go-to brand for A-listers such as Anne Hathaway and Jennifer Garner when they’re getting red-carpet ready.
This multitasker can be used on wet or dry hair. Wet, it protects from heat and primes hair to be soft and shiny.
Dry, it banishes frizz and flyaways. We’re sold!
- The One For All 6-In-One Styler, £17 from Virtue — buy now
Beauty blogger Megan Margot films tutorial with her grandfather applying her make-up
The pro make-up must-have — Natasha Denona
Known as the Palette Queen thanks to her jumbo eyeshadow palettes (closed, they look like a sassy wallet), Natasha’s collection is renowned for its strong pigments.
The price tags might be a little eye-watering (the large palettes go for £205 each, but you can buy smaller versions for £41), but each shadow is so rich in colour and the primers, highlighters and lip glazes equally impressive, you’ll want to splash out.
Do you like your eyeshadow to look natural? Invest in this gorgeous smorgasbord of warm and sun-kissed nudes, bronzes and browns – there’s something for every skin tone.
- Camel Palette, £41 from Natasha Denona — buy now
The dermatologist's drug store must-have — CeraVe
It would be easy to walk past this no-frills range of cleansers and moisturisers in Boots, but bear in mind that it’s a big hit with dermatologists and one of America’s most popular moisturisers and you’ll soon see past its low-key, clinical packaging.
Masterminded by dermatologists in 2005, all CeraVe products are powered by ceramides (hence the Cera part of the name).
These hard-working lipids are a type of fat that make up 50% of the skin’s barrier, protecting it from getting dry, itchy or irritated.
Its fragrance-free formula is great for sensitive and eczema- prone skin, and the moisturising hyaluronic acid makes it a hero for anyone suffering in the winter cold.
This high-quality family moisturiser is just as appropriate for a volatile teenage complexion as it is an ageing one. Bargain!
- Facial Moisturising Lotion, £9 from CeraVe — buy now
The insta-famous import — Milk Makeup
With over a million Instagram followers, Milk is the cult skin and make-up brand beauty-obsessed Brits have been waiting for.
Loved for its innovative formulations (roll-on-bronzer, anyone?), eye-candy packaging and grab-and-go sticks (the Watermelon Brightening Serum is genius), Milk Makeup was created by a New York and LA-based photo studio, and founded by a British beauty editor. Oh, and did we mention the range is 100% vegan, and paraben- and cruelty-free?
Skin that looks lacklustre is usually in need of a serious hydration hit. This blend of natural oils, including grape seed, grapefruit, avocado, tangerine and lemon peel, will make your skin glow in no time.
- Sunshine Oil, £32.50 from Milk Makeup — buy now
The free-from skincare — Drunk Elephant
With cute packaging, a funny name and a whole load of expert admirers and awards under its belt, Drunk Elephant is already a UK skincare sell-out. Formulated to tackle
a huge range of complaints from breakouts to rosacea, the range also benefits those with oily and sensitive skin.
The main ingredients are topical acids to treat blemishes and pigmentation, and African marula oil, which is a great anti-ager and moisturiser – and can apparently make elephants drunk!
Trying to hide a multitude of sleep sins? Look no further. This clever concoction contains five vitamin C derivatives to brighten the complexion, and cucumber extract, which firms skin around the eyes. Plus, a little goes a long way, so it’s well worth the spend.
- C-Tango Multivitamin Eye Cream, £54 from Drunk Elephant — buy now
The A-Lister's favourite – Kate Somerville
Having spent the last 25 years transforming celebs’ most valuable assets at her infamous clinic in LA, Hollywood’s hottest skincare expert and facialist Kate Somerville has finally introduced her salon-worthy products to the UK.
Since breaking out on to the beauty scene, she has grown an impressive client base and has everyone from Cara Delevingne to Sam Smith on speed dial.
Dubbed the guru of glow, her at-home treatments contain the same cutting-edge technology found in her salon facials, and tackle every skin concern, from wrinkles and pigmentation to dryness and acne.
Known as Hollywood’s two-minute facial, use this supercharged scrub once or twice a week to slough away dead skin. It uses chemical exfoliation technology to leave your complexion baby-soft and glowing – just like a facial, but cheaper in the long run.
- ExfoliKate Intensive Exfoliating Treatment, £72 from Kate Somerville — buy now
Stockists: CeraVe (Boots.com), Drunk Elephant (Spacenk.com), Kate Somerville (Cultbeauty.co.uk), Milk Makeup (Cultbeauty.co.uk), Natasha Denona (Selfridges.com), Virtue (Cultbeauty.co.uk)
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