Tied to beloved Korean indie band HYUKOH and celebrated label JICHOI, collective and platform Dadaism Club is now readying its latest release in collaboration with New Era.

Led by photographer Dasom Han, Dadaism Club is spearheading a movement that highlights the polarization in the young art scene of Seoul. Through a wide range of activities, Han hopes to shake up the rigid social structure of Korea in order to change perceptions of taboos in the nation, ranging from subtle generation gaps to extreme collective hate.

Coming together with New Era on a Color Pack cap collection, the upcoming release falls under Dadaism Club’s fledgling 다다DADA多多 label. Reimagining its signature headwear style, the range features off white, purple, orange and green color options. The tonal takes on the New Era 9TWENTY cap are embroidered with the distinct “多多” logo at front and “다다DADA多多” on the adjustable strap at the rear.

The 다다DADA多多 x New Era Color Pack cap collection will be available exclusively at a pop-up taking place at Seoul retailer HEIGHTS. November 14, 12 p.m. KST, while a wider release will take place on Dadaism Club’s official website November 15, 7 p.m. KST.

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DADA NEWERA COLORPACK FILM BY PENNACKY SOUNDTRACK BY @hyukoh2000 OFFLINE POP-UP AT HEIGHTS STORE 11. 14. SAT 12:00 PM KST @heightsseoul @heightsseoul_store ONLINE RELEASE ON DADA-SERVICE.COM 11. 15. SUN 7:00 PM KST WORLDWIDE SHIPPING @dada.service

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⠀ DADA NEWERA COLORPACK ⠀ FILM BY PENNACKY SOUNDTRACK BY @hyukoh2000 ⠀ ⠀ OFFLINEPOP-UP AT HEIGHTS STORE 11. 14. SAT 12:00 PM KST @heightsseoul @heightsseoul_store ⠀ ONLINE RELEASE ON DADA-SERVICE.COM 11. 15. SUN 7:00 PM KST WORLDWIDE SHIPPING @dada.service

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