Social media is jam-packed with with accounts belonging to furry influencers but one cat's unique appearance has propelled him to internet fame.
Ashley Norlien adopted Potato the cat two years ago and, like many owners, couldn't resist uploading a few snaps of her new pet online.
As Potato's social media presence climbed, his 21-year-old owner noticed he was getting more and more comments about his 'different' eyes.
Two years later, Potato, now five years old, has amassed over 50,000 followers.
Some fans on Instagram love his unique look with one commenting "I would do ANYTHING to meet this cat I love him so much."
Other were slightly less sure: "I thought this was some goofy a** lawn ornament or some s*** but this is A REAL LIFE LIVING CAT WTF!!," wrote another.
A third simply asked: "Is this cat broken?"
Despite the huge number of people marvelling over the feline's eyes, Ashley admits that she has no idea why Potato looks the way he does.
"Potato has been with me for about two years now," she said.
"As soon as I got him, I started uploading pictures online, and people immediately noticed there was something different about his eyes.
"I don't really know if it's some genetic conditions, but surely it does make a memorable look."
Potato isn't the only animal hitting the headlines this week, after a cat at a shelter in Houston was placed in solitary confinement for 'repeatedly' letting other cats out of their enclosures.
After posting about Quilty the escape artist on Facebook , the shelter issued an update to say he had failed his latest parole hearing but 'released himself' anyway, before being marched back to solitary.
An online campaign has now been launched to #FreeQuilty and many have come forward to say they would love to give the mischief-maker a home.
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