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I don’t know anyone who subscribed to any of the Kardashian-Jenner’s subscription apps. All of the sisters had subscription apps, and some seemed more popular than others. Oddly, I think Khloe’s app was probably the most popular, because she used it for the kind of mundane exclusive content that people really wanted, like a glimpse into how she organized her closets, or her seeming obsession with The Container Store. Since I never subscribed, I have no idea if the other sisters were still doing much on their apps – I remember hearing that Kendall barely did anything for her subscribers, same with Kourtney. In any case, they’re all canceling their apps in the new year.
The Kardashian-Jenner family is looking to start fresh in the new year, and that means bidding farewell to their official apps. Kim Kardashian, Khloe Kardashian, Kourtney Kardashian and Kylie Jenner announced Wednesday that each of their websites will go dark in 2019.
“We’ve had an incredible experience connecting with all of you through our apps these past few years but have made the difficult decision to no longer continue updating in 2019. We truly hope you’ve enjoyed this journey as much as we have, and we look forward to what’s ahead,” a statement read.
Around this time last year, Kendall Jenner echoed a similar sentiment when she shut down her app. Launched in 2015, access to the stars’ apps cost subscribers $2.99 a month. Content primarily featured never-before-seen photos and videos from their personal lives, as well as insight into their beauty, fitness and diet routines. The E! reality TV personalities continue switching things up in their empire, as just eight months ago Kim announced the closure of their DASH clothing boutiques.
[From E! News]
So no more DASH and no more subscription apps. I have to think that both businesses were becoming unprofitable, or a bigger hassle than they were worth. What’s weird is that it feels like the Kardashian-Jenners are dealing with the same issues as media sites – do you make people pay for content, or do you try to give people content for free and hope that advertising allows you to turn a profit? In the Kardash-Jenners’ case, I think only Khloe really embraced the app, and the rest of them prefer the “free” ways of interacting with fans, on Twitter, Instagram and even Snapchat.
— Kim Kardashian West (@KimKardashian) December 18, 2018
Photos courtesy of Twitter, Instagram.
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