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Mrs Hinch has showed off the results of her massive hair transformation.
The 30 year old, who recently gave her garden a makeover with a stunning landscaped flower bed, took to her Instagram Stories to share her new 'do with her 3.6million followers.
The star first posted a short Boomerang video of herself holding up a giant portion of her hair, which had already been chopped off.
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She joked: "Maybe I could use this as a new duster," followed by a thinking emoji and a laughing emoji.
The cleaning guru, whose real name is Sophie Hinchliffe, added: "Sorry I've been a little quiet guys! This happened," alongside two laughing emojis before adding: "Ever sit in the hair chair and say yea just do it! That was me today!" [sic]
Mrs Hinch, who recently wore an £8 firming and sculpting chin mask, then showed the before picture of her hair to remind her fans just how long her blonde locks really were.
Not one to keep her fans guessing, she then made the big reveal as she shared a photo of herself with considerably shorter hair, which was styled in loose beach waves.
Over this, she wrote: "Thank you Boo! I cannot explain how amazing this feels," followed by a laughing emoji.
"I braved the snip! What do you think guys?" she added alongside an emoji of a monkey covering its mouth before tagging her hairdresser Feathers in Chelmsford.
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It comes as Mrs Hinch recently reunited with her bestie Stacey Solomon, 30, after spending months apart amid the lockdown.
The stunning star went to the Loose Women panellist's house so her son Ronnie and Stacey's little boy Rex, both one, could enjoy a playdate.
The pair each took to their Instagram stories to document their day as their little ones enjoyed a socially distanced lunch together for the first time since lockdown restrictions were eased on 4 July.
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Sharing photos of the boys on social media, Mrs Hinch wrote: "Lunch date Ronnie & Rex," while Stacey captioned hers: "Lads, Lads, Lads," followed by a laughing emoji.
Before signing off from their social media accounts to enjoy some quality time together, Mrs Hinch shared one last photo showing herself and pal Stacey smiling as they socially distanced with the grandmother filter on both of them.
She wrote: "Gretel and Gertrude ATB!"
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