Kendall Jenner‘s big reveal about suffering from acne has caused a Twitter meltdown.

Fans slammed her on social media Sunday, January 6 for her announcement about a partnership with Proactiv after teasing a big personal confession.

Momager Kris Jenner had gone on Instagram to build up followers’ expectations.

“I’m so proud of my darling @KendallJenner for being so brave and vulnerable,” she gushed the day prior. “Seeing you share your most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become. Make sure to watch Kendall’s Twitter on Sunday night to find out what I’m talking about and be prepared to be moved.”

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However, fans were moved to hysterics and not sympathy for Kendall, who ended up plugging a skincare sponsorship.

“I remember last year I was at an award show, I’d never been before…I went through the night, felt great. Then I remember going online and seeing all the horrible things people were saying about me and my skin,” Kendall whined in the new ad.

“If you have acne there’s a feeling that you’ll never get out of it, but there definitely is an end. And there definitely is a solution for you. For me, I can honestly say that the magic was Proactive. It’s a huge deal that I’m partnering with Proactive and I’m hoping that I can help people and show people that this is the way that I got clear. And that hopefully this is the way you can get clear.”

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Her fans were less than impressed after the acne admission.

“Kendall has acne, that’s the announcement? Yikes,” one fan tweeted.

Another wrote: “Can’t believe Kendall Jenner’s big announcement was about her acne, I’m gonna scream.”

“Wow I had hoped I was wrong and it wasn’t about hawking products!” said a third.

Kendall has not yet responded to the epic backlash.

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