Plus, a round-up of all the cult brands that are now available in the popular drugstore.

The beauty industry is undergoing a shift. More and more luxe beauty brands are launching into drugstores and high street retailers, making them more accessible to the masses.

MAC Cosmetics is the latest brand to join Boots’ aisles, announcing it will be available in select stores across the UK and Ireland, as well as Boots online from 29 July.

“This is an exciting time for MAC, as a brand we have always set the industry standard and by joining forces with Boots we are making prestige cosmetics and artistry more accessible to high street shoppers,” says Fiona Sainty, vice president of MAC Cosmetics UK and Ireland.

MAC joins Fenty Beauty and Huda Beauty in the list of brands to recently launch into Boots, while Charlotte Tilbury became available on ASOS just last month.

While it has always been a go-to for beauty products, Boots has cemented its positioning in the beauty industry with a string of powerhouse brands adding their names to its roster. Not to mention, its impressive beauty hall in its new Covent Garden store.

Here, we run through the cult brands you can now shop in the Boots aisles.

  • MAC Cosmetics

    MAC Cosmetics will be launching into select Boots stores across the UK and Ireland from 29 July. It will also be available on Boots online.

    Must try item: MAC Studio Fix Fluid SPF 15 Foundation, £27

    buy now

  • NARS Cosmetics

    NARS Cosmetics launched into Boots earlier this month, meaning customers can now get their hands on iconic items like Orgasm Blush and Laguna Bronzer.

    Must try item: NARS Cosmetics Laguna Bronzer, £30

    buy now

  • Laura Mercier

    Laura Mercier landed in Boots stores and on Boots online just last month. A favourite among make-up artists and beauty editors, this brand has a wide range of cult beauty classics.

    Must try item: Laura Mercier Translucent Loose Setting Powder, £32

    buy now

  • Huda Beauty

    The entire Huda Beauty range has been available online and in selected Boots stores since April, which has proven dangerous for our bank balance.

    Must try item: Huda Beauty Legit Lashes Mascara, £24

    buy now

  • Fenty Beauty

    Fenty Beauty has been available in Boots for over a year, but that doesn’t make it any less exciting. The entire range is available both in selected stores and online.

    Must try item: Fenty Beauty Gloss Bomb Universal Lip Luminizer, £15.30

    buy now

Main image: Getty

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