Now, a new tourist tax is being proposed by the local government in the hopes that the money can be used to pay for public facilities so visitors aren't left with a "negative impression" of the popular destination.
Proposals for a public consultation will be debated in a meeting next week according to the BBC.
It follows a report that estimated the new tax could bring in between £5million to £10million extra income for the local council.
This could, among other things, be used to pay for better roads and public facilities such as toilets, which would help deal with the influx of visitors.
Tourism in the region supports as many as 25,000 jobs and plays an important part of the economy.
However, earlier this year, Councillor Bill Lobban told a committee of tourism officials that tourists could be left with a "negative impression" of the region because of the "deteriorating infrastructure".
He said: "In the Highlands we have some of the best food in the world, the best accommodation and the most magnificent scenery, but all that can come to nothing if a tourist pulls a wheel off his car or has to go to the toilet behind a bush."
A £1-a-night tax on hotel beds in the area has been discussed on and off as far back as 2014.
However, it was repeatedly rejected after continued opposition from local businesses.
Research by the Federation of Small Businesses, which leads the opposition to the tax, revealed that 73 per cent of businesses in the region opposes a tourism tax.
Tourist tax isn't unusual and many popular European destinations apply the levy.
Earlier this year, Sun Online reported that Mallorca and Ibiza were doubling their tourist tax.
In Ibiza, is being spent on promoting electric cars, protecting endangered plants, assisting farming facilities located in protected areas and improving water treatment.
And in Mallorca, the cash is going to projects such as the recovery of elm groves and improved pathways through the Bellver forest, which is described as Palma's "green lung".
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